It seems as if everyone with a camera is setting up shop and marketing themselves as a true professional. But can everyone with a camera be a professional? Can you command professional prices just because you love taking photographs? The answer is a definite no. Lots of people love photographing nature, but there’s only one Ansel Adams. Lots of people taking portraits, but there’s only one Annie Leibovitz. So what is the difference between an amateur and a professional? How do you know when you’ve reached professional status?
1.You think like a professional
1.You think like a professional
Amateurs want a photography business to give them a reason to buy more camera equipment. Amateurs want a photography business to keep them busy when they want to be busy – not on a full time basis. A professional loves capturing images, and sharing them with as many people as possible. They love to be busy doing what they love – and making a good living at it as well.
2. You think of yourself as an entrepreneur
2. You think of yourself as an entrepreneur
Yes, there’s more to a photography business than photographing. There’s production. And marketing. And paper work. And emails. And promotion. And sales. An entrepreneur loves growing a business, with photography as your passion, product and service – not the other way around.
3. You make it a goal to improve
3. You make it a goal to improve
You take your camera everywhere. You’re the one at the party behind the lens of the camera. You also attend your local photography meetings; buy videos and training materials to improve both your photography and business skills; and hire coaches to make you better at building your photography studio.
4. You spend time studying other photographers work
4. You spend time studying other photographers work
Always try to improve your own photography by following examples. An amateur loves what they do, and thinks there is no room for improvement. But a professional knows the education will never stop. There’s always room for improvement.
5. You create your own style
5. You create your own style
Everyone starts out imitating a mentor photographer. You can take posing guides from some of your favorite photographers and try imitating poses and images they produce. But once you moved into professional status, you create our own style. The posing comes naturally. The fun is always there.
6. You know your stuff
6. You know your stuff
There’s no more thinking about each image. You automatically know when you’ve captured the perfect image. It’s all about having fun with the client, pulling together a professional image for the client to see, and knowing everything will fall into place perfectly.
7. You’d do this even without the money
7. You’d do this even without the money
Photography is something that is inside of you, no matter what. You love doing it, and find any excuse to photograph. But you also know that as a true professional, you can command a high fee. It comes with being a professional.
